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Why Use Colors?

Colors improve our experiences every day. Whether it’s the meals we enjoy with our families, the beverages we sip, or the occasional sweet we treat ourselves to, colors enhance nearly every dining experience.

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What are Colors?

Technically, color additives are any dye, pigment or substance that can impart color when added or applied to a food, drug, cosmetic or to the human body.

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Featured Color

Curcumin; Turmeric; Turmeric Oleoresin

Natural Colors

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News Updates

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International Association of Color Manufacturers Files Lawsuit Challenging West Virginia Ban on FD&C Colors

(Washington, D.C.) A lawsuit filed today in the United States District Court for the Southern District of West Virginia by the International Association of Color Manufacturers (IACM) asks the court to strike down recently enacted legislation banning certain food colors and ingredients, because it violates the West Virginia and U.S. Constitutions.

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IACM Communication to FDA Human Foods Program

IACM sent a letter to Mark Hartman and Kyle Diamantas to follow-up on points raised during IACM’s with Mr. Hartman on April 22 and acknowledge events that have occurred by the FDA and administration related to colors since that time.

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